Episode 46: Jeff Richards, founder & CEO of Mooala, organic plant-based milk based in Texas
Hello and welcome to episode 46! This episode is a fun conversation with the founder and CEO of Mooala. Mooala is a delicious organic plant based milk and creamer company based in Dallas, Texas and it happens to be one of my absolute favorites. Everything they make is creamy magic. In this episode, Jeff opens up how he started Mooala, how they chose banana, oat and almond as their milk bases and even a little bit of education on what to look out for on the back of your plant based milk products. We also throw in some #businesstalk at the end. Jeff is a lot of fun, he’s an open book and he gives us even more reason to go buy Mooala and support the smaller alt milk companies. Go do it!
In this episode, we talk about:
background on Mooala and where the name came from
why banana milk— and almont and oat
all about the product lines and what makes the “keto mylk” keto
how Mooala is organic— and it’s a rare thing for alt milks!
buzzwords to stay away from on the back of your plant based milk carton
how to stay motivated and what to do when you feel “meh”
& more
All about Jeff:
In 2016, Jeff Richards left the world of investment banking to make a splash in beverage innovation. Seeing double-digit growth in plant-based milks, he left a vice president role at BNP Paribas to found Mooala, a Dallas manufacturer of premium, organic, dairy-free beverages to over 6,000 retail stores nationwide. Mooala, most famous for its plant-based Bananamilk, is sold in premier store banners like Whole Foods, Kroger, Costco, Publix Walmart and HEB. Jeff has carved out a unique niche in the plant-based beverage market and has quickly accelerated the business to have the #1 branded organic plant-based almondmilk in the country. Jeff serves on the advisory boards of So Great Foods and Magic Mind. In addition, Jeff is a contributing member of Seed Effect, an economic development organization, and serves in the music ministry at Munger Place Church. Jeff is a passionate venture capital investor in consumer products companies. He is married to his lovely wife Maria.
Where to find Jeff & Mooala:
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