Episode 28: Brandi Marino, founder of BEYOND Studios, on being a pioneer in the fitness industry and how she franchised her business
“I didn’t take the ‘Y’ in BEYOND and turn it upside down for no reason. Truly what we do is take traditional workouts and turn them upside down so people don’t get bored.”
-Brandi Marino, founder of BEYOND Studios
Welcome to Episode 28! Today’s guest is a fireball of a human, an entrepreneur from head to toe whom I’ve looked up to for over a decade. Her name is Brandi Marino and she’s the founder of a boutique fitness studio franchise called BEYOND Studios, which began here in Dallas. Brandi is the definition of a pioneer in the fitness industry especially in Dallas. She’s real, #unfiltered and has a lot to say. Don’t miss this one!
In this episode, we talk about:
how she started BEYOND Pilates and BEYOND500 & what inspired her to do so
how she franchised BEYOND and why
what it means to franchise vs license your brand
owning a fitness studio during the pandemic in California & the most important trait to have to truly weather this storm
her thoughts on virtual fitness
her predictions for what’s going to happen in the fitness world in 2021
what is near and dear to her heart these days
& more
All about Brandi:
Brandi has been a pinoneer in the fitness industry for years. Her fitness career started in Los Angeles after leaving the medical industry. She worked for many years at UCLA, USC, and Cedars-Sinai in spine orthopedics. She traded her scrubs for spandex and started training a group of neurosurgeons at Cedars Sinai in Beverly Hills. She then opened BEYOND Studios in Dallas, Texas. The motivation behind BEYOND was finding a way to help people incorporate fitness into their life daily. She founded BEYOND with the idea that traditional fitness needed to be turned upside down. She knew if she could provide ENERGY in a studio, clients would be more likely to BELIEVE it is possible to go beyond their LIMITS and be EMPOWERED to make positive changes in their lives. These four words are what you see every day when you walk into a BEYOND Studio. Brandi franchised BEYOND Studios and now lives in Fresno, California near her family and also opened up a BEYOND Studios and BEYOND500 there as well.
Where to find Brandi:
Brandi’s IG: https://www.instagram.com/beyond_brandi/
BEYOND Clovis IG: https://www.instagram.com/beyondstudios559/
BEYOND Dallas IG (this one is no longer owned by Brandi, but still the great BEYOND brand and experience): https://www.instagram.com/beyondstudiosdallas/
BEYOND website: https://www.thebeyondstudios.com/
This episode was brought to you by:
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